Marketing Executive/Coordinator

Full Time, onsite
TOURLIFE CONSULTANTS PRIVATE LIMITED
Singapore, Singapore

Salary undisclosed

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Job Title: Marketing Executive/Coordinator
Competitive Salary: S$4,000 to S$5,500

The Employer:

Our client, a pioneering AI startup based in Suntec City, is seeking a motivated and detail-oriented Marketing Executive/Coordinator to join their innovative marketing team. This role offers the opportunity to contribute to cutting-edge projects in the AI industry and work closely with seasoned professionals, reporting directly to the Marketing Manager and Director.

Job Responsibilities:

Assist in planning, executing, and tracking multi-channel marketing campaigns, including email, social media, paid ads, and content marketing.
Coordinate with internal teams (design, content, product, sales) and external vendors to ensure timely delivery of marketing materials.
Maintain marketing calendars, ensuring alignment with strategic goals and on-time project delivery.
Manage daily operations of marketing tools like CRM systems (Salesforce, HubSpot) and automation platforms.
Support the implementation and optimization of marketing workflows and processes to enhance efficiency.
Monitor, analyze, and report on campaign performance using metrics such as conversion rates, CAC, and ROAS.
Ensure accuracy and cleanliness of marketing and customer data, including effective segmentation and targeting.
Collaborate with sales and product teams for smooth handoff of marketing-qualified leads and support lead nurturing initiatives.
Assist in producing and distributing marketing content that aligns with overall strategy and brand guidelines.
Track marketing budgets and expenditures, ensuring accurate invoicing and billing.
Coordinate and support marketing activities related to events, webinars, and trade shows.

Job Requirements:

Bachelor's degree in Marketing, Business, Communications, or related field.
Those required work pass did not apply.
Minimum of 2 years' experience in a marketing executive, coordinator, or similar role.
Proficient with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Familiarity with digital marketing tools like Google Analytics and social media management platforms.
Strong project management and organizational skills with the ability to handle multiple tasks and meet deadlines.
Analytical mindset with a data-driven approach to problem-solving.
Excellent written and verbal communication skills.
Proficiency in Microsoft Office Suite or Google Workspace.
Basic understanding of SEO, SEM, and PPC campaigns is a plus.
Detail-oriented, highly organized, and able to work both independently and collaboratively.
Ability to thrive in a fast-paced environment and adapt to changing priorities.
Proactive with a strong sense of initiative and problem-solving skills.