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MARKETING MANAGER, DIGITAL (TWO-YEARS CONTRACT)

Salary undisclosed

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Responsibilities:

  • Plan and manage the implementation of digital marketing strategies and campaigns that draw exhibitors, trade visitors, delegates and media to planned trade events.
  • Lead and implement digital marketing activities that includes monitoring of campaign performance, analyse results, and adjust strategies accordingly to improve ROI and achieve KPIs.
  • Utilise A/B testing and other techniques to optimise campaign effectiveness and audience targeting for email and social media campaigns.
  • Monitor website analytics to track visitor behaviour, identify opportunities for improvement, and drive conversions.
  • Utilise web analytics tools (e.g., Google Analytics) to track and measure digital marketing performance.
  • Generate regular reports detailing key metrics, insights, and recommendations for optimisation.
  • Leverage SEO practices for website content optimisation etc.
  • Coordinate and collaborate across functions (internally and externally) for seamless delivery of marketing programmes and optimisation of campaigns.
  • Manage external agencies to support overall planning and implementation of digital marketing campaigns.; including overseeing development of digital content assets.
  • Any other duties as assigned.

Requirement:

  • A strong communicator (written and oral) with excellent attention to detail; and effectively bilingual.
  • A proactive, resourceful and organised task manager with the ability to multi-task and juggle tight deadlines.
  • Always asking questions to understand, asking why-not to find more efficient ways. Knowledge of standard and current SEO practices, HTML/ CSS, web analytics tools (eg Google Analytics), A/B testing on eDM platforms to maximise email campaigns and its effectiveness.
  • Degree in Marketing, Business, Communications preferred.