MARKETING MANAGER, DIGITAL (TWO-YEARS CONTRACT)
Salary undisclosed
Apply on
Original
Simplified
Responsibilities:
- Plan and manage the implementation of digital marketing strategies and campaigns that draw exhibitors, trade visitors, delegates and media to planned trade events.
- Lead and implement digital marketing activities that includes monitoring of campaign performance, analyse results, and adjust strategies accordingly to improve ROI and achieve KPIs.
- Utilise A/B testing and other techniques to optimise campaign effectiveness and audience targeting for email and social media campaigns.
- Monitor website analytics to track visitor behaviour, identify opportunities for improvement, and drive conversions.
- Utilise web analytics tools (e.g., Google Analytics) to track and measure digital marketing performance.
- Generate regular reports detailing key metrics, insights, and recommendations for optimisation.
- Leverage SEO practices for website content optimisation etc.
- Coordinate and collaborate across functions (internally and externally) for seamless delivery of marketing programmes and optimisation of campaigns.
- Manage external agencies to support overall planning and implementation of digital marketing campaigns.; including overseeing development of digital content assets.
- Any other duties as assigned.
Requirement:
- A strong communicator (written and oral) with excellent attention to detail; and effectively bilingual.
- A proactive, resourceful and organised task manager with the ability to multi-task and juggle tight deadlines.
- Always asking questions to understand, asking why-not to find more efficient ways. Knowledge of standard and current SEO practices, HTML/ CSS, web analytics tools (eg Google Analytics), A/B testing on eDM platforms to maximise email campaigns and its effectiveness.
- Degree in Marketing, Business, Communications preferred.
Similar Jobs