Regional Brand & Media Practice Area Leader (Strategic Analytics & Insights) - APAC
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Job Description
Key Accountabilities
In this Strategic Leadership role, you will be responsible for the development of the SAI Brand & Media Practice Area business at a regional level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Regional Sales Product Experts team working closely with the global Practice Area leader and support regional sales team (Specialty Sellers/SS) in collaboration with multiple areas like PL, Delivery, Sales Enablement, Marketing, etc.
Core Responsibilities
Profitable revenue growth
Our Benefits
NIQ is the world’s leading consumer intelligence company, delivering the most
complete understanding of consumer buying behavior and revealing new
pathways to growth. In 2023, NIQ combined with GfK, bringing together the two
industry leaders with unparalleled global reach. With a holistic retail read and the
most comprehensive consumer insights—delivered with advanced analytics
through state-of-the-art platforms—NIQ delivers the Full View.
NIQ is an Advent International portfolio company with operations in 100+
markets, covering more than 90% of the world’s population. For more
information, visit niq.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our Commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and
markets we measure within our own workforce. We exist to count everyone
and are on a mission to systematically embed inclusion and diversity into all
aspects of our workforce, measurement, and products. We enthusiastically invite
candidates who share that mission to join us.
We are proud to be an Equal Opportunity/Affirmative Action Employer, making
decisions without regard to race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability status, age,
marital status, protected veteran status or any other protected class. Our global
non-discrimination policy covers these protected classes in every market in
which we do business worldwide.
Learn more about how we are driving diversity and inclusion in everything we do
by visiting the NIQ News Center:
https://nielseniq.com/global/en/news-center/diversity-inclusion/
Our Benefits
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
Key Accountabilities
In this Strategic Leadership role, you will be responsible for the development of the SAI Brand & Media Practice Area business at a regional level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Regional Sales Product Experts team working closely with the global Practice Area leader and support regional sales team (Specialty Sellers/SS) in collaboration with multiple areas like PL, Delivery, Sales Enablement, Marketing, etc.
Core Responsibilities
Profitable revenue growth
- Own SA&I revenue and cost OP, driving long term profitable growth.
- Develop sales plans and strategies to achieve sales goals in collaboration with each regional cluster leader.
- Manage sales team pipeline and assist in closing deals through strategic intervention.
- Set quarterly and annual sales quotas.
- Provide detailed sales forecasting on a monthly basis
- Own client-level annual operational (OP) planning inputs with the team at the account/geo level with Region Lead and Regional Cluster leaders input.
- Create sales reports and provide feedback to senior team and region leaders.
- Drive sales maintaining a long-term perspective to maximize overall revenue generation while being able to generate short term results.
- Ensure the team is scoping projects responsibly that meet SAI profitability guidelines
- Partner closely with Region Leader/Delivery to align on goals and strategy and drive shared accountability for revenue targets.
- Implement annual pricing increases and influence price-setting for new services.
- Advise on RFPs
- Ensure NIQ fund usage
- Be a NIQ relationship driver. Liaise with local NIQ sales leaders on joint business planning, regional commercial efforts, and SAI product pushes
- Maintain & develop the commercial relationship to clients within the region
- Monitor the market and competitor products and activities
- Review customer activity and anticipate prospecting needs.
- Establish and maintain senior level key prospect/client relationships
- Provide input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps.
- Recruit and hire sales staff.
- Motivate the sales teams to achieve their goals
- Work with training team and peers to develop sales training content and protocols.
- Ensure internal processes are followed, including adherence to tracking customer and transactional information in CRM system and other sales and operational processes.
- Expert in CPG / new vertical Sales, Brand development and tracking, Marketing effectiveness, Advertising and Design in several regions
- Proven Leader of high performing teams
- Bachelor's Degree required, Master’s preferred
- Knowledge in sales processes in CPG / new vertical companies, customers, modern and traditional market
- Good knowledge of NielsenIQ products, services and data preferred
- Expertise in (application of) one of NielsenIQ solutions is a plus
- Strong analytical skills
- Proven sales acumen
- Strong sense of urgency and accountability to drive client outcomes
- Proven experience in leading a team, managing people, and developing talent
- Experience in driving organizational transformation
- Able to work collaboratively with internal & external teams
- Capable to maintain positive client relationships in complex situations & resolve client issues
- Strong logic, deductive reasoning, problem-solving, and critical thinking skills
- Skilled & polished communicator, including client presentations / events
- Strategic thinking and vison
- Understanding of dependencies across areas
- Strong project management skills and ability to manage multiple priorities
- High say-do ratio
Our Benefits
- Flexible work environment
- Volunteer time off
- LinkedIn Learning
- Employee Assistance Program (EAP)
NIQ is the world’s leading consumer intelligence company, delivering the most
complete understanding of consumer buying behavior and revealing new
pathways to growth. In 2023, NIQ combined with GfK, bringing together the two
industry leaders with unparalleled global reach. With a holistic retail read and the
most comprehensive consumer insights—delivered with advanced analytics
through state-of-the-art platforms—NIQ delivers the Full View.
NIQ is an Advent International portfolio company with operations in 100+
markets, covering more than 90% of the world’s population. For more
information, visit niq.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our Commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and
markets we measure within our own workforce. We exist to count everyone
and are on a mission to systematically embed inclusion and diversity into all
aspects of our workforce, measurement, and products. We enthusiastically invite
candidates who share that mission to join us.
We are proud to be an Equal Opportunity/Affirmative Action Employer, making
decisions without regard to race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability status, age,
marital status, protected veteran status or any other protected class. Our global
non-discrimination policy covers these protected classes in every market in
which we do business worldwide.
Learn more about how we are driving diversity and inclusion in everything we do
by visiting the NIQ News Center:
https://nielseniq.com/global/en/news-center/diversity-inclusion/
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
Job Description
Key Accountabilities
In this Strategic Leadership role, you will be responsible for the development of the SAI Brand & Media Practice Area business at a regional level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Regional Sales Product Experts team working closely with the global Practice Area leader and support regional sales team (Specialty Sellers/SS) in collaboration with multiple areas like PL, Delivery, Sales Enablement, Marketing, etc.
Core Responsibilities
Profitable revenue growth
Our Benefits
NIQ is the world’s leading consumer intelligence company, delivering the most
complete understanding of consumer buying behavior and revealing new
pathways to growth. In 2023, NIQ combined with GfK, bringing together the two
industry leaders with unparalleled global reach. With a holistic retail read and the
most comprehensive consumer insights—delivered with advanced analytics
through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ is an Advent International portfolio company with operations in 100+
markets, covering more than 90% of the world’s population. For more
information, visit niq.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our Commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and
markets we measure within our own workforce. We exist to count everyone
and are on a mission to systematically embed inclusion and diversity into all
aspects of our workforce, measurement, and products. We enthusiastically invite
candidates who share that mission to join us.
We are proud to be an Equal Opportunity/Affirmative Action Employer, making
decisions without regard to race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability status, age,
marital status, protected veteran status or any other protected class. Our global
non-discrimination policy covers these protected classes in every market in
which we do business worldwide.
Learn more about how we are driving diversity and inclusion in everything we do
by visiting the NIQ News Center:
https://nielseniq.com/global/en/news-center/diversity-inclusion/
Our Benefits
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
Key Accountabilities
In this Strategic Leadership role, you will be responsible for the development of the SAI Brand & Media Practice Area business at a regional level operating as Brand Manager, driving profitable revenue growth, representing VOC and creating awareness of all your portfolio internally and externally. You will lead a Regional Sales Product Experts team working closely with the global Practice Area leader and support regional sales team (Specialty Sellers/SS) in collaboration with multiple areas like PL, Delivery, Sales Enablement, Marketing, etc.
Core Responsibilities
Profitable revenue growth
- Own SA&I revenue and cost OP, driving long term profitable growth.
- Develop sales plans and strategies to achieve sales goals in collaboration with each regional cluster leader.
- Manage sales team pipeline and assist in closing deals through strategic intervention.
- Set quarterly and annual sales quotas.
- Provide detailed sales forecasting on a monthly basis
- Own client-level annual operational (OP) planning inputs with the team at the account/geo level with Region Lead and Regional Cluster leaders input.
- Create sales reports and provide feedback to senior team and region leaders.
- Drive sales maintaining a long-term perspective to maximize overall revenue generation while being able to generate short term results.
- Ensure the team is scoping projects responsibly that meet SAI profitability guidelines
- Partner closely with Region Leader/Delivery to align on goals and strategy and drive shared accountability for revenue targets.
- Implement annual pricing increases and influence price-setting for new services.
- Advise on RFPs
- Ensure NIQ fund usage
- Be a NIQ relationship driver. Liaise with local NIQ sales leaders on joint business planning, regional commercial efforts, and SAI product pushes
- Maintain & develop the commercial relationship to clients within the region
- Monitor the market and competitor products and activities
- Review customer activity and anticipate prospecting needs.
- Establish and maintain senior level key prospect/client relationships
- Provide input for product development and prioritizations based on client feedback, RFPs requirements, competition analysis and market trends. Collaborate with Client Advisory Boards and Internal Advisory Board to capture needs and get early feedback on our mid / long term product roadmaps.
- Recruit and hire sales staff.
- Motivate the sales teams to achieve their goals
- Work with training team and peers to develop sales training content and protocols.
- Ensure internal processes are followed, including adherence to tracking customer and transactional information in CRM system and other sales and operational processes.
- Expert in CPG / new vertical Sales, Brand development and tracking, Marketing effectiveness, Advertising and Design in several regions
- Proven Leader of high performing teams
- Bachelor's Degree required, Master’s preferred
- Knowledge in sales processes in CPG / new vertical companies, customers, modern and traditional market
- Good knowledge of NielsenIQ products, services and data preferred
- Expertise in (application of) one of NielsenIQ solutions is a plus
- Strong analytical skills
- Proven sales acumen
- Strong sense of urgency and accountability to drive client outcomes
- Proven experience in leading a team, managing people, and developing talent
- Experience in driving organizational transformation
- Able to work collaboratively with internal & external teams
- Capable to maintain positive client relationships in complex situations & resolve client issues
- Strong logic, deductive reasoning, problem-solving, and critical thinking skills
- Skilled & polished communicator, including client presentations / events
- Strategic thinking and vison
- Understanding of dependencies across areas
- Strong project management skills and ability to manage multiple priorities
- High say-do ratio
Our Benefits
- Flexible work environment
- Volunteer time off
- LinkedIn Learning
- Employee Assistance Program (EAP)
NIQ is the world’s leading consumer intelligence company, delivering the most
complete understanding of consumer buying behavior and revealing new
pathways to growth. In 2023, NIQ combined with GfK, bringing together the two
industry leaders with unparalleled global reach. With a holistic retail read and the
most comprehensive consumer insights—delivered with advanced analytics
through state-of-the-art platforms—NIQ delivers the Full View™.
NIQ is an Advent International portfolio company with operations in 100+
markets, covering more than 90% of the world’s population. For more
information, visit niq.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our Commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and
markets we measure within our own workforce. We exist to count everyone
and are on a mission to systematically embed inclusion and diversity into all
aspects of our workforce, measurement, and products. We enthusiastically invite
candidates who share that mission to join us.
We are proud to be an Equal Opportunity/Affirmative Action Employer, making
decisions without regard to race, color, religion, gender, gender identity or
expression, sexual orientation, national origin, genetics, disability status, age,
marital status, protected veteran status or any other protected class. Our global
non-discrimination policy covers these protected classes in every market in
which we do business worldwide.
Learn more about how we are driving diversity and inclusion in everything we do
by visiting the NIQ News Center:
https://nielseniq.com/global/en/news-center/diversity-inclusion/
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
Want to keep up with our latest updates?
Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
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