Director, Group Digital Commerce
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About FWD Group
FWD Group is a pan-Asian life and health insurance business with more than 12 million customers across 10 markets, including some of the fastest-growing insurance markets in the world. The company was established in 2013 and is focused on changing the way people feel about insurance. FWD’s customer-led and digitally enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience.
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PURPOSE
FWD Group Digital Commerce team is responsible for Digital Sales (DS) and Digitally Assisted Sales (DAS). This role would focus on DAS and is responsible for bridging digital & business, defining operating model and performance standards for digital commercialization across FWD markets.
The role holder will support Group Digital Commerce in bringing together a holistic distribution digital enablement strategy for FWD by aligning the multifaceted components of digital, data & DC proposition across FWD markets.
The role will create a cohesive & scalable approach across FWD markets embodying both commercial viability & relevant positioning for our tied channel distribution’s change management.
KEY ACCOUNTABILITIES
Identify key problem statements on distribution - across each channel, in each market
Identify key areas of collaboration and track projects to clear and value additive outcomes
Build-up distributor centric digital solutions that is channel & proposition agnostic, working with market BUs, by integrating platform with channel journeys to facilitate the increase in digital adoption, DAS contribution & non-digital distribution channel productivity
Lead implementation of digitalization roadmap end to end, by channel and by market, including business case development; senior stakeholder buy-in; scalability; commercialization; performance tracking
Collaboration with Group Distribution, Group Digital, and local market teams, to implement the most optimal solution to solve the key problem statements, with a results-oriented focus
Change management for offline distribution channels, to accelerate adoption and utilization of digital solutions, to enhance DAS productivity and sales production
Integrate insights on latest industry trends, threats, generative AI, emerging technology, market opportunities, stakeholders focus etc. on setting priorities and the way forward
Influence and demonstrate to senior management the needs of future investment and changes
QUALIFICATIONS / EXPERIENCE
Be a catalyst for change that can think at regional level and engage people across the organization with a collaboration agenda
Be able to create momentum by working on multifaceted projects across BUs
Be able to communicate and influence stakeholders to contribute and participate with enthusiasm and energy
Ability to operate at a strategic level, influencing key decision makers and driving transformational change across a multi-market organisation
Have a unique blend of insurance industry knowledge, digital expertise, leadership skills and the ability to navigate ambiguity in a rapidly evolving landscape
Energetic individual who inspires others to the mission, cultivates partnerships and uses exceptional interpersonal skills to influence and build consensus
Ability to bring the best out of people with varying objectives and bring them towards shared outcomes
A self-starter with a strong entrepreneurial mind-set
Motivated to create change and challenge the status quo
Experience and exposure to complex multi-faceted projects a positive attribute for the role
Experience and exposure to digital and interest in emerging technology will be considered a positive attribute for the role
Having exposure to insurance distributors and distributor solutions is a necessary attribute
Excellent communication and marketing prowess
Someone who thrives on collaboration and creativity
Ability to lead cultural and behavioral change in a rapidly changing organization
Thrives under pressure – work well with constant change and ambiguity
KNOWLEDGE & TECHNICAL SKILLS
In-depth knowledge of the insurance or financial services industry in Asia
Proven track record in managing cross-cultural stakeholders and complex multi-market projects
Strategic agility and the ability to anticipate market trends and adapt strategies accordingly
Personal Attributes:
Distribution specialist with a passion for innovation and distribution transformation
Results-driven with a commitment to achieving excellence in sales enablement
Resilient and adaptable, with the ability to navigate a complex and changing regional landscape
Collaborative mindset, with a focus on building strong relationships and driving team success
At least 10 years working in relevant areas
