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BASIC FUNCTION:
Responsible for providing in-region local support to enable access to the multiple digital demand channels for the regional Growth and Field teams. This role is about providing expert digital advice, creating in-region co-ordination, project management and ensure access to the most effective digital channel selection to achieve the desired growth outcome. This role acts as the local point of first contact for digital questions from, and pro-active knowledge to, regional stakeholders. Working with central ESI digital team, to then build response to brief and own project management to ensure timely delivery.
This is both a pro-active and reactive role; working alongside each of the growth and field marketing leaders to ideate cut-through and leverage the available digital channels and technology to their fullest, as well as suggesting new ways to drive demand generation and/or nurture the prospects into and through our funnel.
The successful candidate will be a skilled project and process manager with an eye for metric measurement and monitoring, but with a solid and applied digital marketing understanding at their core. Yet just at ease when required to roll up your sleeves and get things done and done quickly. Working with our central marketing automation, digital demand, product, content and field teams you will be expected to gather and interpret digital media data points to efficiently support the build of effective campaigns.
To succeed in this role, you will know how to navigate a large, complex software and services business across country borders and internal divides, but you will also understand the urgency and accountability of ‘owning the number’. You will have a strong track record across the digital B2B marketing mix in the support of demand generation, and activation, and be expert in bringing together different groups of people to deliver growth in the APAC region.
This position reports directly to the ESI Senior Director of Digital Demand but will work closely with the wider organisation and marketing teams, in particular the Field marketers for each country and the ESI Digital Demand Director.
ESSENTIAL RESPONSIBILITIES:
- In-region local point of first contact for digital questions and advice on digital channels and their use
- Work with Growth & Field marketers to deliver cost-effective and scalable digital support of their plans through available digital channels
- Work with central digital demand team and local requestor marketer to ensure top of funnel demand is nurtured effectively through campaign cycle
- Monitor and optimise the lead flow lifecycle generated from digital activation – from routing to nurturing and conversion
- Working closely with the ESI Digital Demand Director to build and own APAC digital plan
- Work with Field & Growth teams on digital channel selection and post-campaign digital analysis for future improvements
- Work with marketing ops to build channel, lead and opportunity reporting to ensure ROI success and sharing of key performance improvement factors
- Contribute to any corporate initiative as needed.
EXPERIENCE:
- Extensive Knowledge of the HCM/HR/Payroll market would be a distinct advantage
- Knowledge of core digital demand channels required
- Knowledge of Eloqua/Marketing automation capabilities an advantage
- Extremely analytical and detail-oriented, with proven project management abilities
- Strong communication skills, both written and verbal, and ability to negotiate and influence senior stakeholders inside and outside of the company (e.g. vendor and agency negotiations & management)
- Requires logic and reasoning to identify strong opportunities in the win/loss and market data available
- Demonstrable knowledge of B2B sales process and marketing/sales hand-offs to achieve best outcomes
- Proven track record of managing multiple projects on tight deadlines and driving meaningful results
- International business experience is a definite plus. Exposure to working in large, global organizations would be useful
- Results oriented , proactive and spirit of initiative
- Accuracy and attention to detail
- Excellent Teamwork skills
- Self-motivating and driven to make an impact
GENERAL SKILLS AND QUALIFICATIONS
- Excellent technical, oral, and written communication skills required.
- Ability to build strong individual and team relationships and manage multiple programs concurrently.
- Good attention to detail skills.
- Ability to problem solve, multi-task and meet deadlines.
- Work independently and interact with various levels of management.
- Ability to function in a flexible, constantly changing environment essential.
- Outstanding organisational and time management skills for managing multiple, diverse, and conflicting activities.
- Exceptional ability to translate business requirements into high-level and detailed functional specifications.
- Effectively plans, coordinates and prioritizes work efforts of multiple groups.
- Ability to work at a detailed level while maintaining the big picture of the overall system design.
- Problem Analysis/Resolution - Gathers information on issues to construct options and either make decisions or recommends options to Sr. Mgmt., as appropriate
- Anticipates, identifies, and resolves problems in a timely manner.
- Assigns tasks to appropriate cross functional resources but most importantly owns the follow-up.
- Ability to communicate effectively with both business and technical staff and convey complex ideas.
