Senior Executive/ Assistant Manager, Marketing Communications

We are looking for a dynamic individual to conceptualise, plan and execute marketing campaigns, advertising, and promotional strategies for Paragon.

Responsibilities

• Enhance customer experience through mall wide promotions and campaigns to drive shoppers’ and tourist traffic, and increase tenant sales
• Plan and execute all A&P campaigns, events and other related promotional activities for the mall, and ensure effective communication and publicity of the initiatives
• Liaise with creative & media agencies, contractors, vendors and event companies to ensure the successful running of projects and events
• Good grasp of digital/ social media marketing; identifying trends, insights, optimise spend and maintain good social media presence.
• Liaise with tenants on promotions/events and provide A&P assistance.
• Analyse and evaluate the effectiveness of marketing campaigns
• Management of causal leasing spaces to ensure a healthy take up rate and achieve the yearly KPIs
• Oversee and train concierge staff to ensure smooth daily operation
• Track and manage marketing budget and achieve KPI targets.
  
  

Requirements

• Degree in Marketing or Mass Communication or related discipline
• Minimum 3 to 5 years of relevant experience in A&P in a retail environment
• Experience in shopping malls, social media platforms and digital marketing preferred
• Strong interpersonal and communication skills
• Creative, resourceful, meticulous, and able to multi-task
• Able to adapt to a fast-working environment