Marketing Director, Asia (Luxury Consumer Brand)

Our client a well-loved consumer brand, known for its strong brand identity and being attuned to customer needs, is now hiring for their Marketing Director, Asia. The role provides an excellent opportunity to directly impact the business and continue nurturing their team of marketing talents.

Responsibilities

As the Marketing Director, you will be responsible for strengthening the brand’s ambition to become a global luxury icon by placing consumer experiences at the core of all marketing efforts and driving growth through forward-thinking ideas. You will lead overall brand growth across key markets, aiming for exceptional results in both brand awareness and commercial performance. A key part of the role involves developing and executing a clear marketing plan across offline and online platforms, ensuring an integrated approach to brand content, media, and PR strategy to enhance awareness. You will also oversee brand and consumer experiential events to create meaningful engagements, while ensuring visibility, merchandising, gifting, and rate of sale initiatives support the brand’s commercial objectives. Additionally, you will guide the marketing teams to plan and execute campaigns effectively, providing strategic leadership and direction.

Requirements

You are degree-qualified with at least 15 years of marketing experience in the luxury consumer industry, with a proven track record of successful brand building. Experience in the beauty and/or wines and spirits industry is highly preferred. You possess strong commercial acumen, excellent influencing skills, and are culturally savvy, with the ability to engage multiple complex stakeholders. To succeed in this role, you should embody the following qualities: a motivating people leader, high integrity and confidentiality, and a strong personal presence.

To apply, please submit your resume (in MS Word format) to Jacee Liau at [email protected], quoting the job title and reference number JL 17232

Due to the high volume of applicants for this role, we regret that only shortlisted candidates will be notified.

(EA License: 21S0597 ; Registration ID: R1107902)