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Senior Executive, Corporate Communications

Salary undisclosed

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Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

  • Support the Schools, Centres and Shared Services on their needs in the areas of communication, crisis management, publicity, media, social media, websites, events, Heritage Centre and PDPA.
  • Assist to develop and implement branding strategies and campaigns to increase mindshare for the One APSN brand.
  • Build and nurture relationships with media and influencers to enhance publicity.
  • Copywrite and assist in the production of the Annual Report and communications collaterals.
  • Create content for various platforms including websites and social media platforms.
  • Produce communication and Public Relation materials for fundraising, partnerships and volunteering.
  • Support the development and execution of digital marketing campaigns across various channels, including website, social media and email.
  • Manage APSN’s social media presence, including content strategy and creation, scheduling, monitoring, and community management of social media channels.
  • Monitor and analyse the APSN’s performance metrics such as web analytics, social media analytics, and campaign results.
  • To be involved in any other projects and duties as assigned.

Qualifications

  • Bachelor Degree in Mass Communication / Marketing or equivalent
  • At least 3 to 4 years of relevant experience
  • Familiar with using WordPress and other content management systems to update websites.
  • Experience in digital marketing, social media content creation/management, and applying data analytics to assess effectiveness.
  • Familiar with MS Office, Google Drive, and design software.
  • IT savvy and able to learn to manage new systems easily like EDM system, enterprise systems, etc.
  • Well-versed in photography.
  • Attention to details, with the ability to work independently and in a team, to meet deadlines.
  • Ability to communicate with stakeholders of all levels.
  • Strong proficiency in the English language, both spoken and written. A second language will be an added advantage.
  • Excellent writing and content creation skills, with experience in creating engaging digital content (written, visual, and video).
  • Experience in producing marketing collateral from Annual Reports, newsletters to corporate videos.
  • Experience in planning and executing integrated end-to-end publicity campaigns, both online and offline, and across various platforms.