Assistant Vice President, Loyalty Program Marketing

Responsibilities

• Develop a comprehensive loyalty program, and relevant marketing strategies to drive acquisition, spending and retention
• Work collaboratively with business units to strategize effective marketing campaigns
• Establish strategic partnerships to improve the value proposition of the loyalty program
• Direct marketing initiatives to drive visitation
• Oversee all marketing channels (digital and non-digital) to drive customer engagement and effective communication
• Monitor competition and cross-industry programs, best practices, and assess applicability and competitiveness
• Evaluate campaign performance reports and analyze data to deliver insights into the customer base, to drive key performance metrics

Requirements

• Bachelor’s degree in Business, Marketing or related discipline
• At least 15 years of marketing experience with supervisory skills preferably in lifestyle/service/loyalty marketing industry
• In-depth understanding of campaign performance measurement methods, experience in using dashboarding tools for campaign performance analysis, reporting and insights management
• Detailed understanding of marketing effectiveness and best-practice measurements and benchmarking
• Ability to understand complex concepts and work across multiple business units
• Excellent analytical skills and able to meet tight deadlines for multiple projects
• Able to work in a diverse and fast-paced environment
• Strong organizational and communication skills
• Experience in implementation and setting up of new CRM systems
• A keen eye for detail and design