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Digital Marketing Specialist

Salary undisclosed

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Position: Digital Marketing Specialist

Location: Singapore

About AVAR Shoes:

AVAR is a purpose-driven vegan footwear brand committed to promoting eco-conscious and cruelty-free fashion. Our mission is to positively impact the environment and the world, one step at a time.

Role Overview:

We seek a proactive and skilled "Digital Marketing Specialist" to join our team. This role will involve working closely with our external agency to oversee and drive AVAR's digital marketing efforts across various platforms. The ideal candidate will have a strong understanding of digital marketing strategies, tools, and techniques, as well as experience in handling creative assets. The role also includes website monitoring, optimizing SEO, SMO, and SMM, and managing performance marketing and paid advertising campaigns. The objective is to enhance market penetration, increase brand visibility, and drive revenue growth.

Key Responsibilities:

- Collaborate closely with the digital marketing agency to align on strategy and execution.

- Oversee and optimize SEO efforts to improve organic search rankings and website traffic.

- Manage SMO (Social Media Optimization) and SMM (Social Media Marketing) to increase brand engagement and audience reach across all platforms.

- Execute performance marketing campaigns, including PPC, display, retargeting, and paid social media ads, ensuring cost-effectiveness and achieving ROI goals.

- Monitor and report on key digital marketing metrics such as impressions, clicks, conversions, and CPA to drive optimization efforts.

- Manage website analytics, performance, and enhancements, ensuring smooth functionality and user experience.

- Have a working knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, and others.

- Collaborate with the creative team or agency to produce and approve digital assets for campaigns (e.g., banners, videos, social media posts).

- Drive efforts to increase market penetration, customer acquisition, and revenue growth in local and international markets.

- Stay up to date with the latest trends in digital marketing, social media, and e-commerce, bringing innovative ideas to the table.

- Identify new opportunities for growth, including partnerships, collaborations, and emerging platforms.

Requirements:

- Proven experience as a Digital Marketing Specialist or similar role, with expertise in SEO, SEM, SMM, and performance marketing.

- Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics, SEMrush, Facebook Ads, etc.).

- Experience with website monitoring and management, including performance tracking and troubleshooting.

- Basic understanding of graphic design tools and creatives, with the ability to collaborate on asset creation.

- Familiarity with the vegan/eco-friendly/sustainable fashion industry is a plus.

- Excellent communication and collaboration skills, with the ability to work closely with agencies and internal teams.

- Analytical mindset, with the ability to interpret data, generate insights, and take action based on performance metrics.

To Apply

Please send your resume and a brief cover letter detailing your experience and why you’re excited to join AVAR to [email protected]