Marketing Specialist (Freelancer/Contractor)

I am seeking a talented and dedicated Marketing Specialist to play a pivotal role in driving the growth and online visibility of Tender Loving Milk (a Singapore-based business focusing on breastfeeding education and support to families through workshops, events and consultations).

This is a part-time, flexible position for 3 days a week, from 9am to 1pm (4 hours per day). You will work remotely with the option to occasionally meet in person (if required).

Responsibilities:

• SEO: Implement effective SEO strategies to improve organic search rankings and drive targeted traffic to the website.
• Google AdWords & Meta Ads: Manage and optimize paid advertising campaigns on Google AdWords and Meta Ads to generate leads and increase conversions.
• Website Pages: Create and optimize high-quality website pages, ensuring they are informative, user-friendly, and aligned with SEO best practices.
• Marketing Automation: Leverage Zapier to automate repetitive tasks and streamline marketing processes for increased efficiency.
• Social Media: Create engaging social media posts, reels, and captions. Schedule content and manage social media communities to foster interaction and build brand awareness.
• Organic/Paid Promotions: Promote events, workshops, webinars, services, and resources through effective marketing channels.
• Research & Development: Research industry trends and competitor strategies to identify growth opportunities.
• Liaison: Coordinate with a Virtual Assistant (VA) to handle data entry, follow-ups, and other administrative tasks.
• Other Duties: Be willing to learn and assist with additional tasks that support Tender Loving Milk's growth.

Qualifications:

• Passionate about supporting breastfeeding and maternal health.
• Proven experience in digital marketing with a strong understanding of SEO, paid advertising, social media marketing, and content creation.
• Excellent written and verbal communication skills.
• Proficiency in using marketing automation tools (e.g., Zapier) is a plus.
• A passion for healthcare and a willingness to learn about lactation consulting.
• Strong organizational skills and ability to manage multiple tasks effectively.

Working Hours:

• Part-time role working 3 days per week, Monday to Friday.
• Daily hours: 9 AM to 1 PM (Singapore Standard Time).
• Ad-hoc work: There may be a requirement for occasional weekend work, approximately 1 weekend per month.

Benefits:

• Flexible working arrangements
• Opportunity to contribute to a meaningful and impactful practice
• Work remotely from the comfort of your home
• Potential for long-term collaboration and growth

Do note that this is a freelance / contractor role. If you are a motivated and results-oriented marketing professional, you’re encouraged to apply by sending your resume and cover letter to [email protected]