Business and Innovation Lead
Salary undisclosed
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Job Responsibilities
Leadership of the Business & Innovation team
Education & Certification
Leadership of the Business & Innovation team
- Introduce or enhance initiatives that deliver memorable and unforgettable experiences
- Understanding the visitors to attractions, anticipating their needs, and learning how these can be best fulfilled through new initiatives
- Working with the people managers of the respective sub teams to ensure the teams run smoothly and maintain a harmonious working environment
- Directly line manage 2-3 staff and ensuring these staff members are motivated to achieve excellence, and feel supported and equipped with the relevant information to carry out their duties effectively
- Understanding the training needs of the team to ensure it can deliver and initiate training where applicable
- Undertaking continuous evaluation and analysis of the Attractions offerings, making improvements where necessary
- Leading internal management processes ensuring strong working relationships with other departments within Marina Bay Sands such as Mall Management, Marketing, Communications, Legal, Procurement, Finance and HR.
- Ensuring all requirements regarding legal and compliance regulations are met
- Overseeing contracts with partners and external agencies
- Developing a business plan for Attractions, in close dialogue with the Director of Attractions
- Setting targets for ticket sales for each of the attractions and managing the team to meet these targets
- Leading on the development and implementation of new income streams
- Lead the team, ensuring these staff members are alert to sponsorship and revenue opportunities, and are actively seeking revenue that supports the attractions
- Working closely with Marketing and Communications on the development and implementation of a robust strategy for increasing visitation,
- Understanding key target audiences, and implementing improvements to reach those audiences
- Enhancing and improving existing attractions
- Working with creative teams within Attractions on programming strategies, including the development of revenue-generating exhibitions, showcases and events
- Identifying potential new attractions either for Marina Bay Sands as it stands today, or the new integrated resort which is in development.
- Developing partnerships to support the Attractions business
Education & Certification
- E.g. No formal education required
- Minimum 5 to 8 years of professional experience and a demonstrable record of achievement in the attractions sector
- Proven experience of business development and revenue generation in the attractions, cultural or hospitality sector
- Demonstratable experience of developing audiences and hitting visitation targets
- Demonstratable experience of finance and budget planning
- Proven experience of managing people, staff development and team building
- Proven experience of service excellence in the attractions or hospitality sector
- Proven experience of managing ticketed attractions and programmes with set revenue targets
- Creative and positive orientation, focused on outcomes and solutions
- Confident, outgoing and enthusiastic
- Entrepreneurial and possessing a positive business mindse
- Independent, and self-motivated
- The ability to work under pressure and handle challenging situations
- The ability to make decisions and accept responsibility
- Willingness to work flexibly
- Work in the evenings and at weekends as and when necessary
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