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Singapore Tourism Board

Founded by : Melissa Ow , 1 January 2003

About the Company

The Singapore Tourism Board (STB) is the leading economic development agency for Singapore's tourism sector. It aims to differentiate Singapore as a destination, delivering on its promise to provide a concentration of multi-faceted and user-centric travel experiences, as well as positioning Singapore as a future-facing and inspiring destination. Vision: A vibrant and inspiring Destination Singapore that we are proud of. Mission: To shape a dynamic tourism landscape for Singapore in partnership with industry and community. Values: Integrity - #Do the Right Thing! We are reliable, fair and honest in our dealings with our stakeholders, partners and colleagues. We uphold the Board's reputation. Team - #Succeed Together Succeed, Bond and Learn as a team. Courage - #DareDreamDo Dare to speak, dream and do. Care - #EveryoneMatters Be caring, nurturing and have respect for one another. Passion - #LoveIt Believe in our purpose and be driven to excel.

Industry Type

According to the GICS (Global Industry Classification Standard) version of March 2023, Singapore Tourism Board’s industry classification falls within the following categories:
  • Sector: Consumer Discretionary
  • Industry group: Consumer Services
  • Industry: Hotels, Restaurants & Leisure
  • Sub-Industry: Hotels, Resorts & Cruise Lines
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Company Address

1 Orchard Spring Lane, Singapore, 247729, SG

Source : Google maps