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Love, Bonito

Founded by : Rachel Lim, 1 January 2010

About the Company

Love, Bonito stands as the largest direct-to-consumer, omni-channel womenswear brand in Southeast Asia. Established in 2010, our primary goal has been to celebrate and empower Asian women through apparel that goes beyond mere clothing—it's about being Ready-to-live, not just ready-to-wear.

 

Crafted with care for Asian women, our garments are tailored to fit real-life scenarios and cater to various moments with three distinct lines: Signatures, Staples, and capsule collections. As advocates for women, we take pride in championing Asian women's empowerment by promoting diversity, investing in similar ventures led by women, and actively engaging with our community.

 

Over the years, Love, Bonito has flourished into a team of over 200 dedicated employees, with our headquarters proudly based in Singapore. Our reach extends across international markets, including Cambodia, Indonesia, Hong Kong, and Malaysia. Additionally, we are swiftly expanding into the Philippines and the United States, with shipping available to over 20 countries worldwide.

Industry Type

According to the GICS (Global Industry Classification Standard) version of March 2023, Love, Bonito’s industry classification falls within the following categories:
  • Sector: Consumer Discretionary
  • Industry group: Consumer Durables & Apparel
  • Industry: Textiles, Apparel & Luxury Goods
  • Sub-Industry: Apparel, Accessories & Luxury Goods
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Company Address

115 EUNOS AVENUE 3 #02-01. ZHAOLIM BUILDING SINGAPORE

Source : Google maps