Best Job Titles for Entry-Level Digital Marketers

There are seven recommendations for entry-level digital marketing positions that you can try.

Junior SEO specialist

If you are someone who loves to research and has great data analysis skills, this role suits you. A junior SEO specialist is responsible for making sure that the company’s website is shown in the SERPs (Search Engine Result Pages) of Google or Bing in the company’s target keywords organically.

How to know if the page is shown in the SERPs? A junior SEO specialist can look at the ranking and traffic of the website. To achieve higher ranking and higher traffic, SEO specialists have to make sure the website’s content is mobile-friendly, fits with the target audience’s search intent, has a good loading speed, and has a good user experience.

So, they must collaborate with various teams, such as content strategists, content writers, developers, and other related teams to deliver the strategy.

Job description

• Execute keyword research for various websites/projects and prepare and optimize content
• Perform on-page optimization, including internal linking, metadata, keyword usage, and density, etc.
• Support the SEO department by identifying and correcting SEO errors using Google Search Console
• Execute internal link analysis and create spreadsheets of broken links that need to be fixed
• Perform competitor analysis and report on SEO strategies and techniques used by competitors
• Assist in developing link-building strategies and perform regular backlink analysis
• Perform content audits to check for plagiarism, low word count, keyword stuffing, etc.
• Stay up to date with the latest SEO trends and search engine algorithm updates

Requirements

• Bachelor’s degree in marketing, business, communication, or equivalent work experience
• 1+ years of SEO experience, either in an agency or company
• Have experience in executing keyword research and on-page optimization, as well as familiarity with technical SEO
• Familiar with using SEO tools, such as Google Analytics, Google Search Console, Ahrefs, Moz, Semrush, etc, and CMS tools such as WordPress
• Excellent written and verbal communication skills
• Can work independently with minimal supervision
• Have an analytical and problem-solving mindset, with strong attention to detail

Median base salary

Based on Glassdoor, the median base salaries of a junior SEO specialist with 0-1 year of experience are:

• Singapore: 3,631 SGD per month
• China: 25,082 CNY per month

Find junior SEO specialist jobs in Epicareer.

Content strategist

From its title, you can see that this position is suitable for you who like to strategize plans and writing. Content strategists have to look at a helicopter view of how the content marketing of a company works. So, they have to make sure the content plan works well and give impact to the company.

From lists of keywords that have been shared by the SEO specialist, a content strategist has to determine the topics, titles, and outlines that fit with the user’s search intent.

Not only that, a content strategist also manages the content creation team and makes sure that the team deliverables are good enough. In the end, they must measure the impact and keep improving the content strategy.

Job description

Below are the roles and responsibilities of a content strategist:

• Plan the content strategies that align with the company or client’s brand identity and business goals across platforms and various content outputs
• In charge of research to the creative development of content creation
• Collaborate closely with other related teams, such as graphic designers, content writers, copywriters, videographers, and other digital marketing functions to make sure all deliverables are aligned
• Keep up to date with the current and upcoming content trends
• Track campaign performance, report on key metrics, and improve the current content strategy from the data retrieved

Requirements

• A bachelor’s degree in communication, journalism, marketing, literature, or any related field
• Strong writing, editing, and proofreading skills
• Proven experience as a content strategist, content writer, copywriter, social media specialist, or any related job
• Portfolio of published content
• Familiarity with common CMS (Content Management System), such as WordPress
• Ability to work in a highly collaborative environment
• Attention to detail
• Self-motivated with a great work ethic
• Ability to multitask in a fast-paced environment
• Great communication skills
• Comfortable with and receptive to feedback

Median base salary

Based on Glassdoor, the median base salaries of a content strategist with 0-1 year of experience are:

• Singapore: 3,150 SGD per month
• China: 13,000 CNY per month

Find content strategist jobs in Epicareer.

Content writer

Do you love writing in a long-form? You can be a content writer. A content writer is someone who writes various writing outputs to educate and share information with the target audience. The content relates to the company’s focus industry.

The most common output is blog posts and articles. So, on a day-to-day basis, a content writer also collaborates with an SEO specialist. SEO specialists will share the topics that you have to write on and you need to deliver an informative, as well as user and search engine-friendly article.

Content writer also writes other long-form outputs, such as e-books, newsletters, infographics, case studies, etc.

Job description

Content writer will do these main responsibilities:

• Research industry-related topics (combining online sources, interviews, and studies)
• Write articles, case studies, infographics, or any other output that contains the research result
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with graphic designers to help beautify the visual assets
• Conduct simple keyword research and use SEO guidelines in the writings to increase the ranking and traffic
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed

Requirements

• A bachelor’s degree in journalism, communication, literature, or any other related field
• Proven work experience as a content writer, copywriter, or similar role.
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills
• Hands-on experience with CMS (Content Management System) such as WordPress
• Ability to meet deadlines in a fast-paced environment

Median base salary

Based on Glassdoor, the median base salaries of a content writer with 0-1 year of experience are:

• Singapore: 3,800 SGD per month
• China: 19,166 CNY per month

Find content writer jobs in Epicareer.

Social media associate

Social media addict, where are you at? This position is suitable for you who like to explore various social media platforms and love to create content.

A social media associate's main responsibility is to manage the company’s social media platforms by creating relevant content and attracting engagement from the target audience.

In the long run, a social media associate has to be familiar with data because, from the data of the posted content, he/she can determine what type of content works and what does not.

Job description

Let's dive into the role of a social media associate:

• Manage social media content calendars and make sure that all content is published as planned
• Create the content, such as taking videos for TikTok or Reels, creating copywriting, etc.
• Collaborate with graphic designers or videographers in creating the content
• Engage with the community and promote products/services across platforms like Facebook, X, and Instagram
• Monitor social media conversations and activities, and analyze data for further improvements
• Stay up to date with the social media trends

Requirements

• A bachelor’s degree in journalism, communication, literature, marketing or any other related field
• Proven work experience as a social media specialist, content writer, copywriter, or similar role
• Portfolio of published social media contents
• Have excellent speaking, writing, and editing (photo, video, and text) skills
• Familiarity with social media tools such as Sprout Social, Hootsuite, Buffer, etc.
• Maintain a positive attitude, attention to detail, and have a customer-oriented mindset, along with good multitasking and organizational abilities in a fast pace environment

Median base salary

Based on Glassdoor, the median base salaries of a social media associate with 0-1 year of experience are:

• Singapore: 2,593 SGD per month
• China: 10,000 CNY per month

Find social media associate jobs in Epicareer.

Performance marketer associate

Do you ever see digital advertisements across platforms such as in social media and search engine results? Performance marketer is responsible for this area.

Shopify explains that Performance marketing is a results-driven approach to digital marketing, where the advertisers, which is your company or client, pay only when specific actions or outcomes are achieved. The actions are clicks, leads, sales, and others.

The channels that is handled by performance marketer are social media advertising, pay-per-click (PPC), affiliate marketing, and search engine marketing (SEM).

As a performance marketer associate, your main job is to execute tasks assigned by your senior team members. Later when you get promoted, your responsibilities will get wider, such as managing and planning the campaigns until lead a team.

Job description

Here are the most common responsibilities of a performance marketer associate below:

• Plan and execute digital acquisition activities using platforms like SEM, social media, display advertising, affiliate marketing, and programmatic
• Work within a budget to maximize KPIs while keeping CAC optimal, and manage vendor and third-party tracker communications
• Measure and report on the performance of digital marketing campaigns, assessing ROI and KPIs
• Identify trends and insights to optimize spend and performance, and conduct A-B testing for campaign and creative performance
• Monitor campaign acquisition fraud and suggest new digital channels to efficiently increase user numbers

Requirements

• A bachelor's degree in business, marketing, communication, or any related field with a strong quantitative background
• Have experience in digital marketing, preferably related to handling digital advertisements
• Proficiency in using digital ads platforms, such as Facebook Ads, Google Ads, and X Ads, and experience in managing ad networks for acquisition campaigns
• Basic understanding of ASO (App Store Optimization), SEO (Search Engine Optimization), and mobile attribution tools (e.g. AppsFlyer), along with Google Analytics
• Experience in setting up platform integrations for campaign tracking with third parties (e.g. Google, Facebook, Sizmek, AppsFlyer)
• Strong analytical skills, data-driven thinking, and creativity in identifying target audiences and devising engaging digital campaigns
• Up-to-date with the latest trends and best practices in online marketing and measurement, with the ability to generate meaningful reports using tools like Looker Studio

Median base salary

Based on Glassdoor, the median base salary of a performance marketer associate with 0-1 year of experience in Singapore is 2,800 SGD per month.

Find performance marketer associate jobs in Epicareer.

Junior digital marketer

Some companies or agencies, especially the new ones, often hire a digital marketer generalist or junior digital marketer, whose role handles all digital marketing channels including creating content, managing digital ads, and being responsible for email marketing.

Aside from acquiring new hires, companies or agencies often choose to hire a digital marketer instead of specialists for each channel due to financial constraints. Many companies are currently facing financial challenges, and therefore, opting for a digital marketing generalist can be more beneficial at this time.

From the employer's point of view, you can get other benefits. As a newbie to digital marketing, you have experience handling all digital marketing channels. This can bring you to other opportunities outside, and the next company will be impressed with your all-rounder skills.

You can also know which channel you like most. If you already defined it, you can learn it more deeply and be a specialist in that chosen channel.

Job description

Here are the common main responsibilities of a digital marketer generalist or junior digital marketer below:

Campaign

• Create and execute email marketing initiatives, including segmentation, testing, and analysis
• Stay current on email/digital marketing trends, ensuring clear, customer-focused messages with persuasive calls to action
• Assist in creating and managing ad campaigns
• QA CRM lists data and manages marketing automation workflows
• Communicate and collaborate with internal team members
• Review campaign performance KPIs, provide feedback, and recommend improvements

Website

• Track SEO and Google Analytics data
• Support new website/app features and content releases
• Perform A/B testing, website usability, and conversion rate testing
• Stay updated with the latest technology and best practices
• Optimize website for search engines (on-page SEO)
• Create and optimize landing pages

Event

• Schedule and coordinate online events and webinars
• Manage event materials and communications

Social media

• Manage social media channels
• Create copy and visuals for social media with the design team
• Coordinate content schedules to promote events, courses, and community involvement
• Publish content on blogs, hubs, social media channels, and groups

Requirements

• A bachelor’s degree in advertising, business, marketing, journalism, communication, or any other related field
• Have prior experience working in any digital marketing roles or relevant positions
• Excellent writing and verbal communication skills
• Proven experience in handling digital marketing campaigns, content writing, social media content, community management, email marketing, or any digital marketing outputs (provide published content or ads case studies or projects in a portfolio)
• Attention to detail and have good problem-solving skills
• Have experience using digital marketing tools such as SEO tools (Ahrefs, Semrush, Moz, Google Search Console), analytic tools (Google Analytics), CMS (WordPress), email marketing tools (Mailchimp, Hubspot, Customer.io), social media tools (Sprout Social, Hootsuite, Buffer), or any other digital marketing tools

Median base salary

Based on Glassdoor, the median base salaries of a junior digital marketer with 0-1 year of experience are:

• Singapore: 2,800 SGD per month
• China: 12,657 CNY per month

Find junior digital marketer jobs in Epicareer.

Email marketing specialist

Have you ever received promotional emails from companies or brands? Email marketing specialist handles these outputs.

An email marketingsSpecialist is a role where someone is in charge of managing email lists, creating emails, and making sure that the emails are giving leads to the company.

That is why, the emails that come from them contain promotional content, product recommendations, and any selling content.

Email has become one of the most powerful channels, because of its personalization. Even now, email is still commonly used for both casual and professional communication, as well as for registering accounts on e-commerce platforms and social media.

This role also collaborates with other teams, such as graphic designers to help create the visual assets, data analysts to know further about the impact and brainstorm together, and other digital marketing members to align the objective and budgets.

Job description

The day-to-day activities of an Email Marketing Specialist are:

• Produce and execute email marketing, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle, such as prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
• Manage and execute the email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders
• Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices
• Provide regular campaign performance reports, including metrics like opens, clicks, conversions, revenue, revenue lift, and unsubscribes

Requirements

• A bachelor's degree in marketing, communications, business administration, or any related field
• Proven experience managing an email marketing program and marketing automation platforms
• Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g. GDPR or CASL)
• Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
• Experience building an email marketing campaign from scratch
• Familiar with using tools such as Google Analytics, Mailchimp, or Hubspot
• Proficient in data analytics to determine important data and be able to suggest improvements
• Have general knowledge of SEO and/or SEM
• Excellent written communication skills
• Strong project management skills and exceptional attention to detail

Median base salary

Based on Glassdoor, the median base salary of an email marketing specialist with 0-1 year of experience in Singapore is 2,750 SGD per month.

Find email marketing specialist jobs in Epicareer.

The most common sources for you to look for digital marketing jobs in entry-level positions are LinkedIn, job portals like Epicareer, networking, and internships. Let’s dive more into these sources.

LinkedIn

LinkedIn is a platform where professionals gather and connect online. You can find job opportunities through this platform and network with digital marketing professionals.

Complete your account by listing your experience, education, certifications, and interests. Then connect with hiring managers and digital marketing professionals to find job opportunities.

LinkedIn also has a "Jobs" tab/section with a variety of job postings. Just type in the keyword and you will find many options, including remote jobs.

Finally, you can also use LinkedIn to learn more about digital marketing and other related fields.

Epicareer

Job portal platforms can be useful for you to find entry-level digital marketing jobs. Epicareer is one of them, where Epicareer can help you find the best job openings according to your professional profile using AI (Artificial Intelligence).

Just upload your latest resume and Epicareer's artificial intelligence will help you search the internet to find jobs around the world.

You will then receive the top 10 unique jobs based on the job requirements that match your resume.

Moreover, Epicareer has a feature to detect whether your resume is already ATS-friendly or not. The system will help you to edit, remove or add the necessary information to your resume.

Networking

Having a broad network will benefit you when looking for a new job, including in digital marketing. Research shows that 70% to 80% of all jobs are never posted publicly, and people get job opportunities through connections.

You can spread your networking wings through:

LinkedIn

Connect with people who share your interests, recruiters, and professionals. Join a public discussion by sharing your thoughts.

You can also follow our talent managers on LinkedIn to get the updates about digital marketing and IT jobs:

• Cindy (辛迪) Angelia
• Aliya Athira
• Anis Surya

Attending digital marketing networking events or conferences

These events are attended by many people from different digital marketing industries. Have casual conversations with other attendees and exchange business cards. Meet the keynote speakers, introduce yourself, and engage in small discussions with them.

Communities

By joining some digital marketing communities, you will meet many people and learn many things. These communities have regular online and offline events where they meet and discuss hot topics in digital marketing.

Maximize these channels, meet a lot of people, and your chances of getting an entry-level digital marketing job will increase.

Search for an internship

A company will hire someone who has potential and experience. It is good that you already noticed your potential in digital marketing, but experience is also needed to give you a bigger chance to get a full-time job in digital marketing.

Applying for an internship can be a choice. You can gain practical experience in digital marketing, work on real projects for your portfolio, and build valuable connections.

Find internships from job portals, Epicareer, LinkedIn, and your connections. Once you get it, utilize the internship period and learn as much as you can. So, you have experience that you can use to apply entry-level position in digital marketing.

Already have an idea of what position you are most passionate about? Go after it by using those tips and keep learning. Good luck.

Further reading:

• 7 best job titles for entry-level digital marketers
• 7 best entry level digital marketing jobs

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